In our internet age, you might think that Facebook ads, Yelp!, Google, or some other new marketing tactic would overtake word-of-mouth as the leading contributor to our new patient pipeline. While there’s some truth to that, the bottom line is that those tactics haven’t replaced word-of-mouth. In fact, they make word-of-mouth even more important.
But word-of-mouth has evolved. Today, word-of-mouth includes what people say about you online in the form of online reviews. Online reviews are now some of the biggest ranking factors in a local search and in whether people referred to you ultimately schedule an appointment. If people are referred to you, they search for you before scheduling an appointment. If they don’t see recent, relevant, positive reviews when they search, they’ll ask another friend for a recommendation. And if you’re not on the first page of search results or the Google Map Pack when patients search for dentists near them, the odds of you jumping over the 10-plus practices that appear on the first page and the Google Map Pack are virtually zero.
In this course, Tau will share a simple plan to achieve both of these important results: Earn a steady flow of online reviews and convert those reviews into a steady stream of new patients for your practice.
Learning Objectives:
Understand exactly how (and why) to take control of your online presence.
Learn simple software solutions that make managing your reputation easy.
Learn why your practice isn’t ranking as high as it could be.
Understand ways in which patient reviews can manifest online.
Develop strategies to earn a steady flow of positive patient reviews.
Review team training tips for collecting positive feedback from patients.