Beyond Google reviews, your reputation is inseparably connected to your career in dentistry, and ignoring current technologies now common in reputation management can give competitors an advantage. This course will expand on the latest trends in online reviews from Google and Facebook to Yelp and Healthgrades and how you can foster, promulgate and manage your reputation with advanced technology and simple internal systems. Best practices for interacting with online reviewers will be explored in detail.
Learning Objectives:
Evaluate critical online review factors that influence decision-making and inspire trust.
Explore current trends in the way people now rely on reviews, particularly in healthcare.
Identify what factors matter most to online consumers looking for a dentist.
Understand professional protocol for responding to online reviews.
Learn how reputation management technologies can impact search engine optimization (SEO) and how to maximize those benefits.